Social Media Manager.

About the Role

We are seeking a creative and data-savvy Social Media Manager to build and manage our brand presence across major social media platforms. You will develop content strategies, create engaging posts, grow our online community, and drive measurable business results through social channels.

In this role, you will own our social media calendar, manage paid social campaigns, monitor brand sentiment, and engage with our audience in real time. You will also stay ahead of social media trends and platform algorithm changes to ensure our content consistently reaches and resonates with our target audience.

The ideal candidate is passionate about storytelling, understands the nuances of Nigerian online culture and social media behaviour, and has a proven ability to grow engaged communities.

Responsibilities

• Develop and implement a comprehensive social media strategy across platforms including Instagram, X (Twitter), LinkedIn, TikTok, and Facebook.
• Create, curate, and publish engaging content (text, images, video, stories) that aligns with brand voice and marketing goals.
• Manage the social media content calendar and ensure consistent posting schedules.
• Monitor social media channels for brand mentions, customer inquiries, and industry conversations, responding promptly and professionally.
• Plan and execute paid social media campaigns, managing budgets and optimising for reach, engagement, and conversions.
• Track, analyse, and report on social media performance metrics using platform analytics and third-party tools.
• Identify and manage influencer partnerships and collaborations relevant to the Nigerian market.

Requirements

• Bachelor's degree in Marketing, Communications, Mass Communication, or a related field.
• Minimum of 2 years of experience managing social media accounts for a brand or organisation.
• Demonstrated ability to grow social media audiences and engagement rates.
• Strong content creation skills including copywriting, basic graphic design (Canva or similar), and video editing.
• Experience with social media management tools such as Hootsuite, Buffer, Sprout Social, or similar.
• Understanding of paid social advertising on major platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads).
• Knowledge of social media analytics and the ability to translate data into actionable insights.
• Excellent written communication skills with a natural flair for storytelling.

Nice to Have

• Experience with short-form video content creation and editing for TikTok and Instagram Reels.
• Knowledge of SEO fundamentals and how social media supports broader content marketing strategies.
• Familiarity with community management best practices, including crisis communication.
• Photography or videography skills.