Marketing Manager.

About the Role

We are looking for a creative and results-driven Marketing Manager to lead the planning, execution, and measurement of our marketing initiatives. You will develop strategies that build brand awareness, generate leads, and drive revenue growth across digital and traditional channels.

As Marketing Manager, you will oversee a team of marketing professionals and coordinate with sales, product, and external agency partners to deliver integrated campaigns. You will manage budgets, track performance metrics, and continuously optimise our marketing efforts based on data and insights.

The ideal candidate has a strong blend of strategic thinking and hands-on execution ability, with deep knowledge of the Nigerian consumer landscape and digital marketing ecosystem.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business goals and revenue targets.
• Plan, manage, and optimise marketing campaigns across digital channels (social media, email, search, display) and traditional media.
• Lead and mentor a team of marketing specialists, setting clear objectives and monitoring performance.
• Manage the marketing budget, ensuring efficient allocation of resources and strong return on investment.
• Collaborate with the sales team to develop lead generation programmes and sales enablement materials.
• Oversee brand management activities to ensure consistency across all customer touchpoints.
• Analyse campaign performance data and market trends to inform strategic decisions and identify opportunities.
• Manage relationships with external vendors, agencies, and media partners.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of marketing experience, with at least 2 years in a management or leadership role.
• Proven track record of planning and executing successful marketing campaigns.
• Strong understanding of digital marketing channels including SEO, SEM, social media, email, and content marketing.
• Experience with marketing analytics tools such as Google Analytics, HubSpot, or similar platforms.
• Excellent leadership, project management, and stakeholder communication skills.
• Budget management experience with the ability to demonstrate ROI on marketing spend.
• Strong understanding of the Nigerian consumer market and media landscape.

Nice to Have

• Professional marketing certification from CIM (Chartered Institute of Marketing), NIM (National Institute of Marketing of Nigeria), or Google.
• Experience in B2B and B2C marketing within the Nigerian market.
• Familiarity with marketing automation platforms such as Mailchimp, HubSpot, or Marketo.
• Experience with influencer marketing and partnerships in the Nigerian social media space.