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Sales Manager.

A professional sales manager job description template for Nigerian employers. Covers team leadership, revenue generation, pipeline management, and Nigerian sales environment considerations.

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About the Role

We are looking for a dynamic Sales Manager to lead our sales team, drive revenue growth, and expand our customer base. You will develop and execute sales strategies, set targets for the team, manage key client relationships, and ensure the team consistently meets or exceeds its revenue objectives.

As Sales Manager, you will be responsible for coaching and mentoring sales representatives, managing the sales pipeline, analysing market opportunities, and providing accurate forecasts to senior leadership. You will also collaborate with the marketing team to align sales and marketing efforts.

The ideal candidate has a proven track record in sales leadership, deep knowledge of the Nigerian market, and the ability to motivate a team to deliver outstanding results.

Responsibilities

  • Develop and implement sales strategies and action plans to achieve monthly, quarterly, and annual revenue targets.
  • Lead, coach, and manage a team of sales representatives, setting individual targets and monitoring performance.
  • Build and maintain strong relationships with key clients, ensuring high levels of customer satisfaction and retention.
  • Manage the sales pipeline and CRM system, ensuring accurate data entry, tracking, and reporting.
  • Identify new market opportunities, customer segments, and partnership possibilities.
  • Prepare and present sales forecasts, performance reports, and strategic recommendations to senior management.
  • Collaborate with the marketing team on lead generation campaigns, events, and sales collateral.
  • Negotiate contracts and close high-value deals with enterprise and institutional clients.

Requirements

  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Minimum of 5 years of sales experience, with at least 2 years in a team leadership or management role.
  • Proven track record of meeting or exceeding sales targets.
  • Strong understanding of sales processes, CRM tools (Salesforce, HubSpot, or similar), and pipeline management.
  • Excellent negotiation, presentation, and closing skills.
  • Deep knowledge of the Nigerian business landscape and buyer behaviour.
  • Strong leadership and team management capabilities.
  • Ability to analyse sales data and market trends to inform strategic decisions.

Nice to Have

  • MBA or professional sales certification.
  • Experience selling in B2B environments within Nigeria, particularly in technology, financial services, or FMCG.
  • Existing network of enterprise contacts in Lagos, Abuja, or other major Nigerian cities.
  • Experience with consultative or solution-selling methodologies.

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